Job Details
DIGITAL MARKETING SPECIALIST
2025-09-08 Guardian Credit Union Prattville,AL
Description:
Knowledge and Skills
Two to five years of hands-on digital marketing experience; proficiency in platforms such as Airship, Digital Onboarding, Constant Contact, Google Ads, Meta Business Suite, etc.; experience overseeing campaigns produced by external vendors; experience working at a financial institution preferred
Education/Certifications/Licenses
Bachelors degree in communications, marketing or a related field from an accredited institution.
Interpersonal Skills
Digital marketing; marketing campaign management; organization and prioritization; strong communication and interpersonal skills; strong creative, analytical, problem-solving and project management skills
ADA Requirements
Physical Requirements
Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 5 lbs. Must be capable of climbing/descending stairs in emergency situation. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day. Must be able to work extended hours whenever required or requested by management. Must by capable of regular, reliable and timely attendance.
Working Conditions
Must be able to routinely perform work indoors in climate-controlled shared work area with moderate noise.
Mental And/or Emotional Requirements
Must be able to perform job functions with supervision and work effectively either on own or as part of a team. Must be able to read and carry out various instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be able to perform basic mathematical calculations with extreme accuracy. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines/requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on confidential matters.
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Description
Job Details
Description
Summary: Responsible for managing all of Guardians digital marketing efforts. This position regularly evaluates performance in search of ways to create new opportunities for conversions.
Major Duties And Responsibilities
- Develop and maintain Guardians cross-channel digital marketing strategy using digital performance data and market trends/research and keeping in alignment with the overall goals of the marketing department and GCUs business objectives.
- Work with digital vendors to create, manage and report on the deployment of cross-channel digital marketing content and campaigns.
- Work with the Director of Marketing to regularly track, analyze and optimize email, display ads, paid search and paid social marketing campaigns, among others. Stay aware of competitors, industry trends and new product developments.
- Maintain the GCU Google business pages, including content creation, posting and reporting. Regularly evaluate performance and adapt to trends. Work with the Marketing Specialist to respond to member direct messages and comments in a timely manner, coordinating with the proper team members to help resolve any issues.
- Manage the development, execution and reporting of campaigns related to online/mobile banking and digital onboarding. Assist in the optimization of marketing efforts related to Mantl and Clutch. Oversee regular updates to cross-market digital billboards.
- Collaborate with the marketing team to develop concepts and keep on track with objectives and deadlines. Ensure that all visuals align with GCU Brand Standards. Review and approve associated print campaign creative in FlexVue.
Knowledge and Skills
Two to five years of hands-on digital marketing experience; proficiency in platforms such as Airship, Digital Onboarding, Constant Contact, Google Ads, Meta Business Suite, etc.; experience overseeing campaigns produced by external vendors; experience working at a financial institution preferred
Education/Certifications/Licenses
Bachelors degree in communications, marketing or a related field from an accredited institution.
Interpersonal Skills
Digital marketing; marketing campaign management; organization and prioritization; strong communication and interpersonal skills; strong creative, analytical, problem-solving and project management skills
ADA Requirements
Physical Requirements
Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 5 lbs. Must be capable of climbing/descending stairs in emergency situation. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day. Must be able to work extended hours whenever required or requested by management. Must by capable of regular, reliable and timely attendance.
Working Conditions
Must be able to routinely perform work indoors in climate-controlled shared work area with moderate noise.
Mental And/or Emotional Requirements
Must be able to perform job functions with supervision and work effectively either on own or as part of a team. Must be able to read and carry out various instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be able to perform basic mathematical calculations with extreme accuracy. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines/requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on confidential matters.
Seniority level
Seniority level
Entry level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Sales-
Industries
Banking
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