Job Details
Director, Non-Commercial Sales (Hospitality & Lodging)
2025-08-16 Royal Cup all cities,AL
Description:
Royal Cup, Inc. is the proven leader in sourcing, roasting, blending, and distributing high-quality coffees and fine teas since 1896 and is the chosen partner for restaurants, hotels, offices, and commuters across the country. We are a family-owned business rooted in a longstanding tradition of coffee roasting excellence that takes pride in our unparalleled dedication to customer care.
We are a large, privately held national importer, roaster, and distributor of coffees, teas, and related products that have been in business for more than 125 years. Royal Cup, Inc. currently provides products, equipment, and service to restaurants, hotels, convenience stores, businesses, and individuals throughout the United States, and we are growing!
At Royal Cup, Inc. having a customer-centric focus is not simply a motto; our employees believe we each have a responsibility to provide outstanding service to our customers. Our customer-centric focus results in actions we live by that not only retain our current customer base but grow our presence with new, high-impact accounts across the country based on exceptional products and service.
We believe serving our customers well, serves us well. We are results-oriented and strive to not only retain our current customer base but grow our presence with new, high-impact accounts across the country by offering exceptional products and service.
Royal Cup Coffee and Tea strives to be sustainably minded and a good corporate steward in all business endeavors. It is also what others expect of us – our employees, our customers and vendors, our local communities, and the coffee and tea industry we help represent. This mindset permeates the actions we take today for tomorrow.
BENEFITS:
Royal Cup Coffee offers a competitive compensation plan and a comprehensive benefits program. On top of being a part of a well-caffeinated team, the benefits program includes healthcare, dental, vision, 401(k), company-paid life and disability insurance, Flexible Spending Account plan, select tuition reimbursement, paid parental leave, remote work opportunities, paid holidays, and vacation time. We also provide ongoing training that is designed to provide maximum success for our employees.
Royal Cup is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or another legally protected status. For individuals with disabilities who would like to request an accommodation, please contact us at 1-800-###-####.
Director, Non-Commercial Sales (Hospitality & Lodging)
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Director, Non-Commercial Sales (Hospitality & Lodging)
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Job Title: Director, Non-Commercial Sales (Hospitality & Lodging)
Location: Open to candidates located anywhere in the U.S, with preference given to candidates that reside near a major airport for frequent travel.
SUMMARY:
The Director, Non-Commercial Sales – Hospitality/Lodging reports to the VP of Non-Commercial Sales and provides overall direction and leadership to the National Account Managers regarding new business and account management for the hospitality and lodging segments within the foodservice sales and marketing division of Royal Cup.
SUPERVISORY RESPONSIBILITIES:
- Recruits, interviews, hires, and trains new staff within assigned function.
- Oversees the daily workflow of the department.
- Provides constructive and timely performance evaluations.
- Handles coaching, discipline and termination of employees in accordance with company policy.
- Collaborate with other functions and team leadership to ensure cohesive team approach for execution and performance improvement.
- Provide sales leadership to the sales team by effectively communicating company goals, initiatives, and strategy.
- Develop and execute a hospitality and lodging sales strategy for the national account sales team to achieve the company's overall plan.
- Conduct quarterly business reviews with key national account customers.
- Manage and negotiate components of national account customer agreements.
- Monitor individual sales team attack plans and check progress regularly.
- Adhere to a regular meeting cadence to create accountability within the team with one-on-one meetings and quarterly (at a minimum) work withs.
- Contribute to the selling process for the highest priority national account targets as needed.
- Drive performance by holding individual NAM's (National Account Manager) accountable for meeting both their defined KPI activities (leading indicators) as well as Objective results (Lagging indicators).
- Oversee CRM sales tool, C4C to funnel activities and metrics.
- Maintain a pipeline of national account active targets.
- All other duties as assigned.
- Bachelor's degree in business administration or another related field or combined education & equivalent sales experience.
- Minimum of 7 years of experience in outside Foodservice sales, National Account sales management or similar.
- Proven ability to implement process improvements.
- Strong influencing, negotiation and relationship building skills.
- Proven strong analytical skills and strong attention to detail.
- Strong written & verbal communication Skills, and organizational Skills.
- Excellent organizational skills and the ability to work under strict time constraints.
- Advanced knowledge of Microsoft suite and systems.
- Ability to travel, as required and regularly requiring overnight stays to travel to customer locations, attend meetings, training and other work-related events as scheduled.
- Ability to successfully complete the pre-employment process.
- Sales team leadership experience.
- Robust hospitality and lodging industry established relationships
- Prior experience with C4C or other relevant CRM platforms.
- Foodservice National Account experience.
- Coffee or other beverage related experience.
- Prolonged periods of sitting at a desk and working on a computer.
- Frequent sitting, standing, walking, reaching, typing, reading, talking, and hearing.
- the ability to lift up to 15 pounds with or without assistance.
Royal Cup, Inc. is the proven leader in sourcing, roasting, blending, and distributing high-quality coffees and fine teas since 1896 and is the chosen partner for restaurants, hotels, offices, and commuters across the country. We are a family-owned business rooted in a longstanding tradition of coffee roasting excellence that takes pride in our unparalleled dedication to customer care.
We are a large, privately held national importer, roaster, and distributor of coffees, teas, and related products that have been in business for more than 125 years. Royal Cup, Inc. currently provides products, equipment, and service to restaurants, hotels, convenience stores, businesses, and individuals throughout the United States, and we are growing!
At Royal Cup, Inc. having a customer-centric focus is not simply a motto; our employees believe we each have a responsibility to provide outstanding service to our customers. Our customer-centric focus results in actions we live by that not only retain our current customer base but grow our presence with new, high-impact accounts across the country based on exceptional products and service.
We believe serving our customers well, serves us well. We are results-oriented and strive to not only retain our current customer base but grow our presence with new, high-impact accounts across the country by offering exceptional products and service.
Royal Cup Coffee and Tea strives to be sustainably minded and a good corporate steward in all business endeavors. It is also what others expect of us – our employees, our customers and vendors, our local communities, and the coffee and tea industry we help represent. This mindset permeates the actions we take today for tomorrow.
BENEFITS:
Royal Cup Coffee offers a competitive compensation plan and a comprehensive benefits program. On top of being a part of a well-caffeinated team, the benefits program includes healthcare, dental, vision, 401(k), company-paid life and disability insurance, Flexible Spending Account plan, select tuition reimbursement, paid parental leave, remote work opportunities, paid holidays, and vacation time. We also provide ongoing training that is designed to provide maximum success for our employees.
Royal Cup is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or another legally protected status. For individuals with disabilities who would like to request an accommodation, please contact us at 1-800-###-####.
Seniority level
Seniority level
Director
Employment type
Employment type
Full-time
Job function
Job function
Sales and Business DevelopmentIndustries
Food and Beverage Services
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